Who here has had trouble coming up with great headlines?
Or topic ideas?
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy
One of the biggest sins in creating content is making the actual content world-class but having a half-assed headline. Thankfully, there’s a FREE solution to help you with your headline ideation woes.
I like to pull my inspiration from blogs that a.) I like b.) write consistently good headlines.
I also like to take the manual work out of processes.
I’m going to show you how to automatically pull headlines from your favorite blogs and push them to a Google spreadsheet for future reference.
It’s very easy to do and the spreadsheet you create will ultimately help you come up with better ideas faster.
IFTTT is a free web application that connects other apps with each other; basically automation that anyone can set up. For a non-technical marketer like myself, it’s a huge timesaver because I have so many apps that I use for my business. If a sales lead comes through my WordPress blog, I can push it to a Google spreadsheet automatically. If a new blog post is up on our blog, it’ll go to a chatroom so everyone knows that it’s time to help promote that post. I can even connect my mobile device with my Google calendar so it automatically enters an event when I enter a certain location (like home).
Here’s a video to help explain it better:
1. Make a list of your favorite blogs
First, decide the category that you’re writing for. Then make a list of your favorite blogs in that category. For this example, I’m going to use one of my favorite copywriting blogs – Copyblogger.
2. Find the RSS feeds
The next thing you need to do is find the URL for the RSS feed. If you don’t know how to find the RSS feed for a URL, click here.
In this case, I’d use http://feeds.copyblogger.com/copyblogger:
Note: you’ll have to repeat this process for each website that you add. I recommend no more than 3 to start with.
3. Connect with Google Drive
Next, you need to connect the RSS feed with Google Drive:
4. Edit the columns you want
Almost there! Now it’s time to figure out what columns you want to appear in your spreadsheet. I prefer the following:
Viola. All set.
Now you will have topics from your favorite blogs populating a spreadsheet where you can pull headline inspiration from or future topic ideas from.
I like the flexibility of everything sitting in a spreadsheet because i can easily delete, highlight or bold anything I want.
Using this process has helped me shave off a few hours each month.
What is a few hours worth to you?