Why You Should Consider Buying an Existing Website

Quick post today to show you how to outrank your competitors fast with SEO.

But first and foremost, in a recent Growth Everywhere podcast I interview the cofounder of Crush Empire, Bryce Welker. He talks about how he acquired 80 million customers (50% through conferences and 15% through cold calls) or got them to take an action, and you should definitely check it out.

And on the Marketing School podcast, we talk about how to outrank your competitors with fewer links. All good stuff for marketers.

Why We Recently Bought a Website

For one of the projects that I have, we ended up buying another website. We went around searching for sites that looked like they were kind of dead by using Ahrefs. Some people were looking for millions of dollars for their sites, but we were able to get one fairly cheap.

Ahrefs

A lot of sites in this niche are fairly outdated so we looked at what keywords they were ranking for and basically all we did is just redirect traffic. And, quite frankly, traffic is really up.

Just look for expiring domains in a target niche and look at what tends to rank well and what hasn’t been updated in a long time. Reach out to the webmasters and see if they’re interested in getting rid of it.

One Man’s Trash Is Another Man’s Treasure

In this case, the webmaster was simply not interested anymore. He wanted to go pursue other things. As they say, one man’s trash is another man’s treasure. Once you have the site, you can either take it or you can redirect the traffic. We opted for the latter.

If you want a quick fix, and an SEO booster shot, this is one way to go about it. After we used Escrow to complete the transaction, it was smooth sailing.

Escrow