GB Ep 82: How to Do Modern-Day Keyword Research

Back in the day, Google let us use their Keyword Research Tool, and even though we still have the Google Keyword Planner, it’s not as useful as it was before. So to solve the problem, there’s a few tools I use to make sure my keyword lists stay relevant and up-to-date.

  • Ubersuggest [1:30]
    • I used to use this in my SEO days, but I’ve been using it again recently. It gives you a lot of ideas of keyword lists that you can curate for your own purposes.
  • If you’re trying to optimize YouTube videos for volume and views, you can use VideoCents, which shows you different keyword volumes. [02:01]
    • If you want to optimize your video tags and get better recommendations for your content, use vidIQ. [02:24]
  • You can go to Google’s search bar, start typing, and see what other people are searching for using the auto-complete feature – this shows you the most popular keywords. [02:33]
    • Beyond Google, you can use the auto-complete feature to optimize your keywords and traffic on YouTube too.
  • Ubersuggest is good to start building your list, but you want to make sure you organize your keywords into different groups. [04:00]
  • Google Trends still has a great auto-complete feature as well. [04:08]
  • SEMRush is a tool I’ve talked about a handful of times in the past, and I really like it for keyword research. [04:13]
[spoiler title=’Transcript’ collapse_link=’true’] Hello and welcome to another edition of Growth Bites. Today we’re going to be talking about 7 other podcasts that can help you grow. Definitely I appreciate you listening to Growth Everywhere and Growth Bites. I appreciate the loyalty and hope you continue to listen and get value out of what I’ve been putting out. But for me, constantly, I’m always trying to figure out other ways to learn things that I just don’t know. I don’t know what I don’t know about. So, these are some podcasts especially if you’re trying to grow your business, especially online, these are going to help you out. The first one is The Art of Paid Traffic which is by Rick Mulready. He is a guy that has a course on Facebook advertising but he’s a talented guy that’s been on the paid advertising space for a very long time. He’s been an executive in the past. So, he knows the right question to ask. He has a lot of heavy hitters on the show. They talk about different mediums, different ways to advertise and really, these are secrets that are going to help you grow and actual tidbits that you can put to use pretty much tomorrow. Let’s see what else I got here, The Bigger Pockets Podcast by Joshua Dorkin.  That’s good for real estate investing. If you’re looking for diverse finance, just learn about real estate investing, in general. For someone that doesn’t know much, his site BiggerPockets.com is going to help you. For me, I’m trying to learn more about the space and just to get more acquainted with it. And he has a lot of different, he interviews people that are worth hundreds of millions that has so much experience in real estate, and other people that are either buying and flipping and just talk about different topics around that. So, that’s a great one. Another one is the Email Marketing Podcast by the Autoresponder Guy. He also, I think it’s called the Mcmethod or whatever but his name is John McIntyre and he. As far as I know, this is the best podcast when it comes to email marketing. He talks to people that have worked with Ogilvy before. He just talks about different tactics that we should be paying attention and to different strategies when you’re emailing. Everyone has different approaches to it and he brings corporate people. He brings in people in the copy writing space so, a lot of information, lot of actual information here as well. Let’s see the fourth one we have is The Tim Ferriss Show. A lot of you probably already know about this but the Tim Ferriss is the guy who wrote The 4 Hour Work Week, The 4 Hour Body, The 4 Hour Chef. He interviews people like Arnold Schwarzenegger and a few others, I think he also talks to Peter Thiele as well. People that are world known that would be difficult to access. Tim Ferriss has access to these people. Also, let’s see what else we got. Number 5 would be Smart Passive Income by Pat Flynn and I just actually listen to an episode today. And today’s episode that I listened to was about mastermind groups and it gave me some ideas on how I should be running Mind Mastermind groups. I currently have one internet marketing mastermind but I also “mastermind group” from my entrepreneur organization forum. I have two masterminds but I was just listening to how his mastermind was set up, how it was structured. It gives me the idea on how to do it. It would be helpful, just any person in general that might be interested in something like that. It’s the stuff that I wouldn’t expect and it’s kind of comes out of nowhere but it’s good to see the stuff because it’s like when I see Rick Mulready talking about how this person spend 13 thousand dollars on Facebook and made 900 thousands of dollars. As long as I can get one thing, one actual take away from that, I’m super happy. The 20 minutes is well spent. Anyway, continuing down the line here, I also like ConversionCast which is by LeadPages and Tim Page will actually talk to people on different tactics around what helped people increase their conversion rates. And these are short segments we’re talking, it could be anymore from 5-10 minutes similar to how Growth Bites is. So, that’s a good one and I encourage you to check out.  That’s ConversionCast. Another one we have is EntreLeadership and this is a podcast by Dave Ramsey and what he does is similar to Growth Everywhere where he interviewed different entrepreneurs. I’m looking at my podcast app right now. And this is the guy; the last person he talked it was someone from the MBA. He give different perspectives. I think everyone from different areas, Tim Ferriss, a popular author, he can get A-listers like Arnold Schwarzenegger. For me, I’m more involved in kind of software and service world and also in internet marketing world, so that’s kind of where I live. This guy, it seems like he has some relationship with people in MBA. He might be like, I’m not sure exactly what he does exactly but I think, to be able to pull these people that have different perspective in lives and hear them interview, who they like to interview is great. So that would the 7th one. I have a few others here as well. If you’re interested on learning on how to do more with webinars, Webinar Ninja is a good one and they also have the software that helps you run webinars and, let’s see what else I have. I also have the Entries in Harwood podcast by Venture Capital Firm, Entries in Harwood, if you’re interested on that stuff. The Web Agency podcast – that’s more applicable to what I do. So, if you have any type of service business, that might be something for you, if you want to check it out. The Rich Roll podcast that’s more about health and endurance, so if you’re interested in that stuff, you can check that out as well. If you’re more interested in software as a service world, there’s this podcast called Million Dollar Insights which is by the company Insight Squared. So, anyway, I can say that these are 10 other podcasts that will help you grow. 7 for sure that I recommend and the 3 other ones are at least are worth giving a shot. [/spoiler] Resources from this Episode:

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