GE 191: How RD Station Continues to Double Its Growth Rate Each Year (After Raising $19M)

André Siqueira cofounder RD Station in Brazil

Hey everyone, in today’s episode, I share the mic with André Siqueira, co-founder of RD Station, a digital marketing software company based in Brazil.

Listen as André discusses how they were able to secure significant investments (the largest amount in Latin America) despite the political state of Brazil, their struggle with customer retention and their bold decision to do event marketing—something that is not very common in Brazil—and the fact that their biggest competitors in Brazil are businesses who don’t understand inbound marketing.

Download podcast transcript [PDF] here: How RD Station Continues to Double Its Growth Rate Each Year (After Raising $19M) TRANSCRIPT

Time-Stamped Show Notes:

3 Key Points:

  1. Providing value to your audience can be the gateway to acquiring customers.
  2. You don’t have to do BIG the first time you try – start small.
  3. Do not go after every person – know the kind of customers that you’d like to target.

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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