GE 192: How Toot Founder Sophia Parsa (Forbes 30 Under 30) Built a Vibrant Community & Leveraged IG Gifs to Build Her Startup (podcast)

Sophia Parsa

Hey everyone, in today’s episode, I share the mic with Sophia Parsa, co-founder of Toot, a marketplace that instantly connects students with tutors and academic assistance via mobile app, founder of Mountaingate, which connects leading entrepreneurs and artists, and is on Forbes’ 30 Under 30 List for 2017.

Listen as Sophia discusses how the idea for Toot came about because she had urgently needed a tutor one night in college, how a $25 GIF ad on Instagram skyrocketed their success, how investing in key relationships (including 100 student ambassadors) brought her where she is today, and why her next goal is to create access to education for everyone around the world.

Download podcast transcript [PDF] here: How Toot Founder Sophia Parsa (Forbes 30 Under 30) Built a Vibrant Community & Leveraged IG Gifs to Build Her Startup TRANSCRIPT

Time-Stamped Show Notes:

3 Key Points:

  1. It’s all about making those connections—attend an event with both technical and creative people to move forward in your career.
  2. Do your due diligence with who you choose to work with and see what they actually bring to the table.
  3. You need a combination of persistence and connection to take that next step towards success.

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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