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GB Ep 50: 5 Worthwhile Books for Entrepreneurs

Eric

GB_Episode50

Today I’m going to tell you about five worthwhile books for entrepreneurs to read. These are all books that have really helped shape my career thus far, so I want to share them with you.

  1. The Hard Thing about Hard Things by Ben Horowitz [01:20]
    • This book has been recommended in the Growth Everywhere interviews 17 times. The book itself is a series of stories about the struggles of the game of entrepreneurship. From working at Netscape to a company that sold for $1.5 billion to HP, Ben Horowitz had to face a lot of different issues. He talks about powering through when you feel like giving up and responding to adversity.
  2. The Billionaire Who Wasn’t by Conor O’Clery [03:11]
    • This book was recommended by Rand Fishkin. It’s by the guy who founded the duty-free shopping centers at airports. He was a very aggressive entrepreneur, but after he made it, he figured out how to start donating to worthwhile causes around the world. He kept it very low-key, but ended up donating billions of dollars, which is very inspiring.
  3. The One Thing by Gary Keller [05:26]
    • This book tells you how to prioritize. It helps you pick one thing to focus on for the year, month, week or day, rather than getting distracted by a huge laundry list of things to do.
  4. Influence by Rob Cialdini [07:04]
    • This book teaches you a lot about human psychology, such as the anchoring technique for marketing. There’s a lot of research behind this book to help sales and marketing executives.
  5. The 22 Immutable Laws of Marketing by Dan Kennedy [07:57]
    • Things change over time, but there’s always immutable laws for whatever niche you’re working in. This book is great for marketers and startup founders.

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