GB Ep 50: 5 Worthwhile Books for Entrepreneurs

Today I’m going to tell you about five worthwhile books for entrepreneurs to read. These are all books that have really helped shape my career thus far, so I want to share them with you.

1. The Hard Thing about Hard Things by Ben Horowitz [01:20]
   • This book has been recommended in the Growth Everywhere interviews 17 times. The book itself is a series of stories about the struggles of the game of entrepreneurship. From working at Netscape to a company that sold for $1.5 billion to HP, Ben Horowitz had to face a lot of different issues. He talks about powering through when you feel like giving up and responding to adversity.
2. The Billionaire Who Wasn’t by Conor O’Clery [03:11]
   • This book was recommended by Rand Fishkin. It’s by the guy who founded the duty-free shopping centers at airports. He was a very aggressive entrepreneur, but after he made it, he figured out how to start donating to worthwhile causes around the world. He kept it very low-key, but ended up donating billions of dollars, which is very inspiring.
3. The One Thing by Gary Keller [05:26]
   • This book tells you how to prioritize. It helps you pick one thing to focus on for the year, month, week or day, rather than getting distracted by a huge laundry list of things to do.
4. Influence by Rob Cialdini [07:04]
   • This book teaches you a lot about human psychology, such as the anchoring technique for marketing. There’s a lot of research behind this book to help sales and marketing executives.
5. The 22 Immutable Laws of Marketing by Dan Kennedy [07:57]
   • Things change over time, but there’s always immutable laws for whatever niche you’re working in. This book is great for marketers and startup founders.

Resources from this Episode:

• The Hard Thing about Hard Things by Ben Horowitz
• The Billionaire Who Wasn’t by Conor O’Clery
• The One Thing by Gary Keller
• Influence by Rob Cialdini
• The 22 Immutable Laws of Marketing by Dan Kennedy

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