On the show today we welcome the CEO and founder of Attest, Jeremy King. Attest has become the leading consumer growth platform that has grown from a team of 27 to 90 employees in just one year. The story of how the company was founded is an unusual one as Jeremy worked and was schooled as a scientist who, after his time at a global management consulting firm, also did his MBA. He talks about his passion for empiricism and his strong philosophy of data-based decision-making, and it is this drive that led him to start a business that eliminates all the guesswork around potential customers and markets. Jeremy shares about their primary clientele, the various subscriptions packages the offer, how they approached fundraising for a product that can be complex to explain, and what their best sales pitch looks like. He also differentiates between Attest’s mission and vision, makes a case for Harvard Business School, talks about their go-to-market tool stack, and shares what he learned from Charles Darwin and Alexander Agassiz in Reef Madness.
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Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.