LU 382: How B2B Companies Convert Their Best Accounts Way Faster with Vin Turk, COO of Madison Logic (podcast)

As a B2B business, attracting an audience to your website to convert them into sales leads is not an easy process, but Madison Logic does it all for you. Madison Logic is an account-based marketing service that helps B2B companies convert their best accounts faster and today we learn more about the firm from its Co-Founder and COO, Vin Turk. Vin opens by explaining how he got the idea to streamline conversions in the B2B space before explaining exactly what it is that Madison Logic does. We move on to discuss how the firm makes its money on both the lead and display side before chatting more about their ideal customers. Vin shares some impressive metrics about growth and ROI, mentioning their unique journey without VC backed capital and how being featured on INC 5000’s list six times back to back made a difference in this respect. We get into exits, spinoffs, and the company’s long term vision next, before drilling down on their customer acquisition model which includes a brilliant strategy to become more vital to current ones. Wrapping up with Vin, we chat about how Madison Logic keeps values consistent in the firm as far as strategy and corporate culture, and hear some amazing tips from him around continuous self-evaluation and reflection, so be sure to tune in!


Resources From The Interview:

Leave Some Feedback:

Connect with Eric Siu: 

About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

LU 381: How Autonomous Enterprise Company Daisy Uses AI To Drive High Impact Business Decisions Worth Billions of Dollars (podcast)

Listen now
LU 383: How To Be A Slam Dunk Entrepreneurial Success, According to Traction Creator Gino Wickman (Podcast)

Listen now

Join 14,000+ Marketers and Founders

Enter your email to get free instant access