GE 153: How Nathan Latka Drove $4.5M+ in Sales Via Webinars with His ‘10x Partner Rule’ (podcast)

Hey everybody, today I have Nathan Latka on the show. He is the former Founder and CEO of Heyo, which helps create fan pages, Facebook contests, and mobile-optimized landing pages, and is the host of a top podcast called, appropriately enough, The Top.

In today’s show we talk about how Nathan was able to build a successful business at such a young age, how he started out by cold calling people to sell Facebook fan pages at $700 a page, the reasons webinars don’t work for most people (but why they work for him), and how he grew Heyo to $5 million in revenue before selling it to a top competitor.

Download podcast transcript [PDF] here: How Nathan Latka Drove $4.5M+ in Sales Via Webinars with His ‘10x Partner Rule’ TRANSCRIPT

Episode highlights:

• [3:58] – The Heyo exit happened four months ago, and the multiple was over 10x.
• [5:16] – Nathan hits guest on his show hard on the numbers.
• [5:34] – Nathan uses email hunter to find top CEOs for his podcast. That is how he got powerful venture capitalist Tim Draper on his show.
• [7:41] – Having a blank calendar is the best for the learning phase and take advantage of real time information
• [8:30] – Warren Buffet reads about 500 books a day and his knowledge compounds
• [8:56] – Start small with learning and time management – cancel unnecessary meetings
• [10:15] – Nathan just turned 26, and he devours everything he can about marketing and now he is focussing on webinars
• [11:17] – Heyo drove sales through webinars $4 million
• [12:26] – A webinar snowball features someone who is a guest on a webinar and everyone mails their list. The snowball is when you have 10 guests and everyone mails their list.
• [14:17] – Nathan loves to track human behavior live through webinars
• [15:06] – His next project is big and tough and challenging. He is studying to find his next big thing.
• [15:39] – He is also investing in real estate and has an idea for a luxury B&B
• [16:06] – He is investing in building things that he wants
• [00:16:36] His reading system is a billionaire biography and then a strategy system. This plan rotates through seven books a week.
• [16:53] – To retain information he emulates the author for the day. He physically manifests what the billionaire does. He reads the strategy book and then implements it.
• [20:38] – Nathan’s podcast is the fastest growing business podcast. He is soon to replace himself as host and plans on launching industry specific shows.
• [21:44 ] – His ultimate plan is to buy magazine or networks or big companies. He has big plans. New media is going to change and the big networks won’t be as nimble. Nathan’s plan is to produce talented people.
• [25:40] – It’s a good strategy to look at what is working and then make it better and put your own spin on it.

Resources from this interview:

• Nathan’s Website
• The Top Podcast
• Twitter @NathanLatka
• Instagram Nathan Latka
• Nathan Latka Facebook
• Heyo
• Email Hunter
• Tim Draper
• Podcast with Tim Draper (ep. 129)
• ScheduleOnce
• Bad Boy Lee Atwater
• The Red Zone
• The Greatest Business Decisions of All Time
• Livestream on Facebook
• Get Nathan’s 2012 Tax Return by texting Nathan to 33444

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