Hey everyone! In today’s episode I share the mic with Mikael Yang, CEO of ManyChat, a program that helps businesses create successful Facebook Messenger bots.
Tune in to hear Mike discuss why messenger marketing is more fruitful than e-mail marketing, what they’re doing to power 100K+ pages and sending a million messages per day, and how messenger bots get up to an 80% open rate when email marketing typically gets 20% open rates and an insane CTR of 56% compared to just 1-2% for emails.
Download podcast transcript [PDF] here: How ManyChat Exploded into the Leading Messenger Marketing Program in Just 2.5 Years TRANSCRIPT
Time-Stamped Show Notes:
- [00:41]Before we begin, please leave a review and rating and subscribe to the Growth Everywhere Podcast!
- [01:22] ManyChat began in 2015, when Telegram Messenger opened up their API. The company thought it would be great to create a platform that makes it easy to send broadcast through a messenger app.
- [02:26] Facebook opened up their API in 2016, which let them know there was an even bigger market out there for this program.
- [03:43] Right now, they are the leading messenger marketing program.
- [04:10] ManyChat is powering over 100,000 pages and sending a million messages per day.
- [05:05] Email marketing gets 20% open rates, while ManyChat gets 80%.
- [07:30] ManyChat’s CTR is 56%, which is “insane” considering email standards.
- [08:22] The Facebook comments growth tool is the best way to get subscribers.
- [08:57] Mikael says that when you want someone to interact with you, you need to offer value, anything that would make someone interested in talking with a bot.
- [09:31] If you have an email list, add that link to your landing page.
- [09:58] Offline business should print their messenger name on their marketing materials. They could also use a QR code to link people back to your messenger bot.
- [11:45] The cost per messenger lead can be measured in cents, not dollars.
- [13:07] There have been six figure product launches using ManyChat as the driver of those sales.
- [13:37] The first people to discover messenger bots were people who had been previously teaching the market about Facebook Ads.
- [14:12] $150,000 was the largest campaign he has seen thus far using messenger bots.
- [15:45] Launching a product or site can be done more easily using messenger bots and it has proven more effective than an email launch.
- [16:52] ManyChat has a free plan, but the functionality is limited in this mode.
- [17:35] ManyChat charges based on the number of active subscribers to your list.
- [18:15] The community is the major thing that is working for ManyChat and keeping it successful.
- [18:50] ManyChat is not doing paid acquisition or CMO, so their success is based upon the people using the program.
- [19:25] In the future, ManyChat is going to integrate with other platforms, use split tests, and enhance analytics for all of its users.
- [20:46] Mikael says that Figma has added a lot of value to ManyChat; it’s an online design tool that allows you to create interfaces and easily collaborate on designs.
- [22:12] Figma is like Envision, but it is much more sophisticated.
- [22:50] Mikael recommends Man’s Search of Meaning by Viktor Frankl.
Resources From This Interview:
- ManyChat
- Telegram Messenger
- ‘Facebook comments’ growth tool
- Zapier
- Figma
- InVision
- Must-read book: Man’s Search for Meaning by Viktor E. Frankl
- Mike@manychat.com
- Mikael on Facebook
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