GE 239: How ManyChat Exploded into the Leading Messenger Marketing Program in Just 2.5 Years [podcast]

Hey everyone! In today’s episode I share the mic with Mikael Yang, CEO of ManyChat, a program that helps businesses create successful Facebook Messenger bots.

Tune in to hear Mike discuss why messenger marketing is more fruitful than e-mail marketing, what they’re doing to power 100K+ pages and sending a million messages per day, and how messenger bots get up to an 80% open rate when email marketing typically gets 20% open rates and an insane CTR of 56% compared to just 1-2% for emails.

Download podcast transcript [PDF] here: How ManyChat Exploded into the Leading Messenger Marketing Program in Just 2.5 Years TRANSCRIPT

Time-Stamped Show Notes:

• [00:41]Before we begin, please leave a review and rating and subscribe to the Growth Everywhere Podcast!
• [01:22] ManyChat began in 2015, when Telegram Messenger opened up their API. The company thought it would be great to create a platform that makes it easy to send broadcast through a messenger app.
• [02:26] Facebook opened up their API in 2016, which let them know there was an even bigger market out there for this program.
• [03:43] Right now, they are the leading messenger marketing program.
• [04:10] ManyChat is powering over 100,000 pages and sending a million messages per day.
• [05:05] Email marketing gets 20% open rates, while ManyChat gets 80%.
• [07:30] ManyChat’s CTR is 56%, which is “insane” considering email standards.
• [08:22] The Facebook comments growth tool is the best way to get subscribers.
• [08:57] Mikael says that when you want someone to interact with you, you need to offer value, anything that would make someone interested in talking with a bot.
• [09:31] If you have an email list, add that link to your landing page.
• [09:58] Offline business should print their messenger name on their marketing materials. They could also use a QR code to link people back to your messenger bot.
• [11:45] The cost per messenger lead can be measured in cents, not dollars.
• [13:07] There have been six figure product launches using ManyChat as the driver of those sales.
• [13:37] The first people to discover messenger bots were people who had been previously teaching the market about Facebook Ads.
• [14:12] $150,000 was the largest campaign he has seen thus far using messenger bots.
• [15:45] Launching a product or site can be done more easily using messenger bots and it has proven more effective than an email launch.
• [16:52] ManyChat has a free plan, but the functionality is limited in this mode.
• [17:35] ManyChat charges based on the number of active subscribers to your list.
• [18:15] The community is the major thing that is working for ManyChat and keeping it successful.
• [18:50] ManyChat is not doing paid acquisition or CMO, so their success is based upon the people using the program.
• [19:25] In the future, ManyChat is going to integrate with other platforms, use split tests, and enhance analytics for all of its users.
• [20:46] Mikael says that Figma has added a lot of value to ManyChat; it’s an online design tool that allows you to create interfaces and easily collaborate on designs.
• [22:12] Figma is like Envision, but it is much more sophisticated.
• [22:50] Mikael recommends Man’s Search of Meaning by Viktor Frankl.

Resources From This Interview:

• ManyChat
• Telegram Messenger
• ‘Facebook comments’ growth tool
• Zapier
• Figma
• InVision
• Must-read book: Man’s Search for Meaning by Viktor E. Frankl
• Mike@manychat.com
• Mikael on Facebook

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