LU 341: The Multi-Channel Strategy That Will Skyrocket This Year (podcast)

Hey everyone! Today, I share the mic with Michael Yan, Co-Founder and CEO of the popular messenger app ManyChat. This is his second time being a guest on Leveling Up! Check out the first episode with him here!

Tune in to hear why Mikael and his team has witnessed incredible growth over a few years, some practical examples of how ManyChat can be successfully incorporated in a funnel plus hear him share some of the growth tactics that they are currently implementing with great success.

TIME-STAMPED SHOW NOTES:

• [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:22] ManyChat’s explosive growth, what their platform offers and the number of customers.
• [00:58] When the company was founded and how messaging apps have infiltrated the market.
• [01:55] The biggest opportunity in marketing in the last ten years.
• [02:27] A few updated numbers, including 800,000 pages connected in over 170 countries.
• [03:37] How the platform has changed and how they want to further develop ManyChat.
• [05:44] Mikael’s journey as CEO, growing as a leader, and where he gets support from.
• [08:21] How using templates is an effective means for companies to adopt chat faster.
• [09:12] Examples of where ManyChat has been successfully incorporated in the funnel.
• [11:05] How a multi-channel strategy is likely to become popular in 2020.
• [12:46] A practical example of how an e-commerce company might use multi-channel.
• [14:23] Thoughts on driving customers from SMS to messenger versus SMS to website directly.
• [15:53] Current strategies for growth, including focusing more on influencers and relationships.
• [16:40] The number of years it took them to get to product-market fit.
• [18:08] The top tool and business book according to Mikael.

Resources From The Interview:

• Mikael Yan on LinkedIn
• ManyChat 
• Telegram Messenger
• WhatsApp
• Facebook Messenger
• Zapier
• Twilio
• Figma 
• Notion
• Man’s Search for Meaning
• Must read book: High Output Management 
  

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Connect with Eric Siu: 

• Growth Everywhere
• Single Grain
• Eric Siu on Twitter