Acquiring new customers is one thing, but keeping them is entirely another. Today we have Sunil Thomas on the show to speak about his company, CleverTap, a leading customer engagement and retention platform that helps
TIME-STAMPED SHOW NOTES:
[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:45] Where Sunil got his surname from considering he was born in India.
[01:21] CleverTap’s main service helping brands with retention and conversion rates.
[02:14] Metrics for clients, client success, and verticals CleverTap serves.
[04:15] Four user retention categories and how CleverTap catapulted their growth.
[05:18] Using manual and AI-assisted automation to help retain users in four categories.
[06:32] Whether CleverTap best serves clients with mobile or web-based businesses.
[08:14] CleverTap’s pricing structures based on user volume and add-on features.
[10:30] Challenges educating buyers that solving user retention is important.
[12:28] The two and a half year journey to first payment and product-market fit.
[14:13] Growth metrics for CleverTap and how they have more than doubled revenue each year.
[15:21] The difference between CleverTap and HubSpot: B2B versus B2C.
[15:53] Favorite books of Sunil’s and why he loves Patrick Lencioni’s fable style.
[16:32] Getting things done and why Sunil’s favorite business tool is Microsoft OneNote.
[18:00] How to get in touch with Sunil and learn more about CleverTap.
Resources From The Interview:
- Sunil Thomas on LinkedIn
- Sunil Thomas on Twitter
- CleverTap
- Domino’s
- Fandango
- The Discovery Group
- BookMyShow
- Nathan Latka with Sunil Thomas
- HubSpot
- NetSuite
- Yelp
- Patrick Lencioni
- The Five Dysfunctions
- The Ideal Team Player
- Microsoft OneNote
- Notion
- Roam
- David Allen
- Getting Things Done
- Leveling Up with David Allen
- TechCrunch
- Tom Tunguz
- Growth Everywhere Episode 96: Tom Tunguz
- Must read book: Death By Meeting, The Advantage
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