GE 236: How John Hall Grew Influence & Co. into the Largest Creator and Distributor of Expert Content (podcast)

John Hall

Hey everyone! On today’s episode, I share the mic with John Hall, author of Top of Mind and CEO of Influence & Co., a content marketing agency.

Tune in to hear John explain why amplification works, how Influence & Co. has helped numerous startups become successful name brands, why goal-setting is key to successfully marketing your company, and how he funneled his expertise into the bestselling book Top of Mind.

Download podcast transcript [PDF] here: How John Hall Grew Influence & Co. into the Largest Creator and Distributor of Expert Content TRANSCRIPT

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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