GE 199: How Mixmax Acquired 5,000+ Customers Via Word of Mouth & Has a 20% Growth Rate (podcast)

Olof Mathé

Hey everyone, in today’s episode I share the mic with Olof Mathé, CEO and co-founder of Mixmax  which is one of my favorite tools.

Listen as Olof discusses what it takes to build a successful remote team at a quickly growing startup, how they acquired their first 5,000 customers through word-of-mouth, and the art of product prioritization.

Download podcast transcript [PDF] here: How Mixmax Acquired 5,000+ Customers Via Word of Mouth & Has a 20% Growth Rate TRANSCRIPT

Time-Stamped Show Notes:

3 Key Points:

  1. In choosing a new member for your team, identify the unique ability that they alone add to your company.
  2. Engagement with customers is a BIG part of growing your business.
  3. When building a remote team—consider the tasks and the personalities of those you hire.

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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