GE 173: How Website Brokers FE International Sold $60M Worth of Online Businesses Very Quickly (podcast)

Ismael Wrixen FEInternationalHey everyone, in this episode, I share the mic with Ismael Wrixen, CEO of FE International, an experienced website broker who offers highly personalized service and access to a large network of investors looking to buy and sell successful websites.

Listen as we discuss FE International’s content marketing strategy and why they invest in people rather than distribution, the power of building client trust, the unique value adds that give them a 95% success rate, and why you shouldn’t over-value churn rate. 

Download podcast transcript [PDF] here: How Website Brokers FE International Sold $60M Worth of Online Businesses Very Quickly TRANSCRIPT

Time Stamped Show Notes:

3 Key Points:

  1. In evaluating the quality of an SME, don’t overvalue churn rate.
  2. If the content is good, people will find it.
  3. How are you building trust with your clients? Content? Conferences? Word-of-mouth? You need a strategy there.

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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