GE 164: Irv Shapiro on Why Using Phone Numbers as Part of Your Ad Campaigns Can Double Conversions & Reduce Ad Spend by 10-30% (podcast)

Irv Shapiro CEO DialogTech

Hey everybody, today we have Irv Shapiro, CEO of DialogTech which helps companies drive sales through calls.

In today’s interview we’ll be talking about how DialogTech raised over $60 million in funding and has well over 5,000 customers, why the leads with the highest conversion rates are from phone calls, and how they acquired their first 100 customers and built highly qualified links at the same time by using PR services.

Download podcast transcript [PDF] here: Irv Shapiro on Why Using Phone Numbers as Part of Your Ad Campaigns Can Double Conversions and Reduce Ad Spend by 10-30% TRANSCRIPT

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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