GE 259: How Brandwatch Gets 80% Leads via Inbound by Focusing on Improving Their Product AND Their Website (podcast)

Giles Palmer Brandwatch

Hey, everyone! In today’s episode, I share the mic with Giles Palmer, who is one of the co-founders of Brandwatch, a social listening service that lets people track their brands and perform market research.

Tune in to hear Giles share how he went from working at Sky TV to launching Brandwatch that has raised $50M and has 440 employees, how they turned their mantra “Now You Know” into a conference, and the story behind their acquisition of BuzzSumo.

Download podcast transcript [PDF] here: How Brandwatch Gets 80% Leads via Inbound by Focusing on Improving Their Product AND Their Website TRANSCRIPT PDF

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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