GE 309: CEO Tim Ash on How SiteTuners Stays Relevant in the Current State of Digital Marketing (podcast)

Time-Stamped Show Notes:

• [00:45] Before we jump into today’s interview, please rate, review, and subscribe to the Growth Everywhere Podcast!
• [02:10] Tim started his career in web development back in 1995.
• [06:15] As you test, you use up all your good ideas.
• [06:27] You can only do two or three tests before you plateau.
• [07:15] If you aren’t redesigning your website to incorporate personalization, you won’t be successful and testing won’t matter.
• [08:58] Everyone in the marketing industry wants to keep their secrets.
• [10:36] Using marketing tech tools doesn’t matter if you aren’t optimized in other areas and don’t know what to do with the tools.
• [11:40] When assessing a company’s needs, SiteTuners will look at customer journeys, user experiences, etc.
• [12:30] SiteTuners has programs for small companies, as well.
• [12:50] Just talk to the company and find out what will work for both of you.
• [15:10] Certain industries don’t have a lot of competition.
• [17:15] Tim thinks a universal income would unleash entrepreneurism.
• [17:30] He feels the system is too corrupt at the moment to really turn things around.
• [19:45] Tim likes to make his bed to start the day, before taking a walk, doing tai chi, and taking his kids to school.
• [20:05] He thinks the key is having a good routine each day (meaning stuff that makes you feel good).
• [20:51] Tim recommends these three books: Sapiens, The Subtle Art of Not Giving a Fuck, and Unleashing the Primal Brain.
• [25:34] One thing that Tim feels has added value to his life was deleting all social media apps from his phone.

Resources From The Interview:

• Tim’s Website
• SiteTuners
• Must-read books:
  • Sapiens
  • The Subtle Art of Not Giving a Fuck
  • Unleashing the Primal Brain

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, leave a short review here
• Subscribe to Growth Everywhere on iTunes
• Get the non-iTunes RSS Feed

Connect With Eric Siu:

• Growth Everywhere
• Single Grain
• Eric Siu on Twitter