GE 176: How Half-Priced Paddle Boards & 5-Hour Workdays Grew Tower Paddle Boards’ Revenues 42% within 1 Year (podcast)

Stephan Aarstol Tower Paddle Boards

In this episode, Eric shares the mic with Stephan Aarstol, founder and CEO of Tower Paddle Boards, an online, manufacturer-direct brand in stand up paddle boarding which attracted an investment from billionaire Mark Cuban on Shark Tank. Tower Paddle Boards has been named as one of the top 10 success stories in Shark Tank history by Entrepreneur Magazine.

Listen as Stephan shares how he choked on ‘Shark Tank’ but still got a deal for $150K, how they grew even without spending a dime on advertising in the first three years, and how his book, The Five Hour Workday, helped his company double its revenues.

Download podcast transcript [PDF] here: How Half-Priced Paddle Boards & 5-Hour Workdays Grew Tower Paddle Boards’ Revenues 42% within 1 Year TRANSCRIPT

Time Stamped Show Notes:

3 Key Points:

  1. Cutting out work hours doesn’t mean cutting out revenues.
  2. Constraints help bring out productivity.
  3. Products can sell at a lower price by just cutting off supply chains.

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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