Today’s interview is with Qualaroo CEO Sean Ellis, who coined the term ‘growth hacker’ and founded growthhackers.com. Sean has a very impressive background growing startups such as Dropbox, Xobni and LogMeIn. He also has an excellent blog where he talks about unlocking startup growth.
You’ll learn about what growth hacking really is and how you should be approaching it not just for startups, but for any business.
Need to approach growth hacking in a systematic way:
White hat growth hacking versus black hat – Okay to experiment with both, but white hat tactics tend to be more sustainable. Dropbox is an example of a company that’s been successful focusing almost exclusively on white hat tactics.
How to become a growth hacker:
Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.