Today using funnels for conversions seems like a vital part of marketing your products but so much of that is thanks to our guest for today, Russell Brunson. Russell is the CEO of Click Funnels, a SaaS product that provides everything you need to market, sell, and deliver your products and services online through funnels. Click Funnels is approaching $200 million in revenue and they haven’t raised a cent in venture capital, so our conversation with Russell today is mostly about the funneling strategies they use to make this possible. First up though, Russell tells the story of Click Funnels’ conception, which involves his initial entrepreneurial ambition of selling DVDs containing instructions for making potato guns. After learning about sales funnels through this venture, and then developing Click Funnels, Russell found that nobody even knew what sales funnels were. We hear from him about how this problem led him to write all his books, which both act as instruction manuals for using and optimizing funnels but also behave as funnels for his company. This leads Russell to speak about the other clever ways he converts people into customers and keeps Click Funnels growing, such as webinars and challenges. Other interesting tidbits from today’s episode are the stories of how Russell made $3.2 million selling Click Funnels to the audience of Grant Cardone’s 10X event, and how Apple completely blocked his number one podcast. As you’ll find out in this episode, Russell’s love of storytelling is a key feature of his success, so make sure you catch this interview.
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Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.