Tune in to hear Robert talk about how he built his company’s award-winning culture, how they manage to grow 30% each year, and the nine “why’s” that he uses to keep employees on track.
Time-Stamped Show Notes:
- [00:45] Before we jump into today’s interview, please rate, review, and subscribe to the Growth Everywhere Podcast!
- [01:51] He says he is the CEO, despite having other official titles.
- [03:40] They have 120 employees and clients are large retail and consumer brands.
- [05:20] Robert and his team define performance partnerships differently.
- [07:20] They put everyone onto a tracking platform and that’s the scalable piece of what they do.
- [09:00] They have programs in five countries with large teams.
- [09:30] Robert considers affiliate marketing a mechanism, not a channel.
- [11:52] On average, they grow 30% per year.
- [13:20] In the affiliate space, you have full-service networks.
- [13:37] There are also SaaS platforms.
- [13:45] The tools people use are dependent on a lot of factors in the affiliate space.
- [15:37] It’s hard to offer great things to clients if your employees aren’t happy.
- [16:01] Robert’s company tries to be healthy and high-performance.
- [16:25] They have won awards for company culture.
- [16:40] Values and clear goals are important.
- [19:40] The company wanted to eliminate the two-week notice period and have an open transition system instead.
- [21:25] Robert wrote a book about the topic of managing employees.
- [23:55] Discovering his “why” had a big impact on Robert.
- [24:45] There are nine “why’s” and Robert uses these at his company to keep people on track,
- [27:25] Robert started emailing inspirational stories to the whole company on Fridays.
- [28:44] It blew up and became a much bigger thing than he expected.
- [29:50] One new tool Robert loves is Sanebox.
- [30:58] One book Robert recommends is Mistakes Were Made, But Not by Me.
Resources From The Interview:
- Robert’s Website
- Friday Forward
- Sanebox
- Must-read book: Mistakes Were Made, But Not by Me
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