Hello everyone! Today on the show we have Raj Bhaskar, co-founder and CEO of Hudlr, a mobile finance app for freelancers and entrepreneurs to manage their business finances. This is his second software venture; his first was real estate management software for affordable public housing called VisualHOMES that was acquired by Yardi Systems in 2010.
Today we’re talking about how Hurdlr helps Uber drivers save 20-30% annually, the strategy that got them over 20,000 users in the first 6 months, and the one unique thing that Hudlr is doing to acquire more customers.
Download podcast transcript [PDF] here: Hurdlr’s Simple But Genius Approach That Got Them 3,000 New Users From One Blog Post TRANSCRIPT
Episode highlights:
- [2:29] – Hurdlr helps freelancers track how much they bring in and their expenses and how much they owe in taxes.
- [3:07] – Uber drivers are independent contractors and receive 1099s, meaning that they are responsible for their own taxes. Many weren’t aware of this and got a rude surprise at tax time. Hurdlr will help avoid huge surprise tax payments and the issues with tracking.
- [4:18] – Hurdlr helps UBER drivers save 20% percent to 30% a year. Hurdlr also supports AIRBNB hosts and now all freelancers.
- [5:17] – They have over 20,000 users and the app was released in September, their growth rates are pretty solid
- [5:44] – Customer acquisition was implemented with content marketing and a high quality blog post focused on UBER drivers (see “Resources” below for this blog), then they promoted it on social sites, they got around 3000 users in the first week from this content strategy
- [7:44] – They spent around $5000 producing this introductory content and a lot of time was put into it to get high quality value
- [8:56] – The blog post featured the top 16 deductions for UBER drivers, with mobile friendly clickable tiles
- [14:18] – Customer service is very important for Hurdlr and 99 Deductions. When it comes to finances and taxes, things need to be done right
- [15:13] – 99 Deductions is a great tool for acquiring new customers for Hurdlr. Referrals from current users are the primary driver for new Hurdlr customers.
- [16:07] – Cold calling can build confidence and force you to hone in on your value proposition, and it can set you up with confidence and knowledge for the rest of your life
Resources from this interview:
- Hurdlr
- 16 Tax Deductions Uber Drivers Can Use in 2016
- 99 Deductions
- Why Neil Patel Pays $30,000 for Content and Gives It Away
- Raj’s must-read book – The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan
- Twitter @hurdlr
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