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Grab some kettleballs and climbing ropes and kickoff your entrepreneurial work-out with FringeSport founder Peter Keller. With an obsession for fitness and sports and a background in e-commerce as a VP at Living Direct, Peter launched FringeSport from the cozy confines of his garage.
The company designs, manufactures and sells sports equipment catering to the CrossFit market. FringeSport raked in over $1 million in revenue in its second year, with a current projected earnings of $10 million for 2014. Peter also runs “The Mistake” podcast with Peter Shankman and blogs about getting sourcing physical products at ProductSimple.net.
Key Takeaways:
Peter’s E-Commerce Tips
Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.
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