GE 205: Peep Laja On How CXL Captures 150-200 Emails/Day & Generates 100 Agency Leads/Month (podcast)

Peep Laja

Hey everyone, in today’s episode I share the mic with Peep Laja, founder of CXL, the knowledge leader in the optimization space.

Listen as Peep discusses how CXL began as a blog and turned into an agency, how they increased the readership of their blog to 300K per month, the secret to getting an 80% qualified leads rate, why building your email list should be top priority, and how switching from pre-recorded videos to live courses jacked up participation rates by 600%.

Download podcast transcript [PDF] here: Peep Laja On How CXL Captures 150-200 Emails/Day & Generates 100 Agency Leads/Month TRANSCRIPT

Time-Stamped Show Notes:

3 Key Points:

  1. The quality of your content is of the utmost importance in building a blog.
  2. The effort is the same when doing business with small vs. big companies; the difference is the income.
  3. Live courses are better than modular online courses.

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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