GE 197: Hooked Author Nir Eyal On Mastering the Art of Habit-Forming Products (podcast)

Nir Eyal

Hey everyone, in today’s episode, I share the mic with Nir Eyal, entrepreneur, educator and author of the best-selling book Hooked: How to Build Habit-Forming Products.

Listen as Nir discusses the power of manipulation (and the two types of manipulation), the four essential elements that create a hook to forming a habit, why it’s not the best product that wins but rather the product that comes first to mind, and the three pillars necessary for every successful new product. He illustrates his concepts using Facebook, Snapchat and Twitter—key, successful companies who have mastered the art of forming habits.

Nir Eyal is speaking at the Habit Summit in San Francisco April 4-5, 2017 about “How to Morally Manipulate Your Consumers.”

Download podcast transcript [PDF] here: Hooked Author Nir Eyal On Mastering the Art of Habit-Forming Products TRANSCRIPT

Time-Stamped Show Notes:

3 Key Points:

  1. It is not the best product that wins, it is those that comes first to mind.
  2. Having a habit-forming product is not enough, you must also know how to grow, engage, and be able to monetize.
  3. Leverage the “network effect”—the more people that have access to that technology, the more valuable the technology becomes.

Resources From This Interview:

Leave Some Feedback:

 Connect With Eric Siu:

About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

Chris Coyier
GE 196: How Chris Coyier Grew CSS-Tricks to 7M Page Views/Month, 300K Followers and 24K Email Subscribers (podcast)

Listen now
Sol Orwell
GE 198: Sol Orwell Shares the Secret to Getting 2M Visitors Every Month On a Nutrition and Supplements Site (podcast)

Listen now

Free 1st Chapter Of Leveling Up

Submit your email below for free instant access