LU 336: How This SaaS Company Reversed-Engineered Themselves Into the Market (podcast)

Nicolas Vandenberghe Chili Piper

Hey everyone! Today, I share the mic with Nicolas Vandenberghe, Co-Founder and CEO of Chili Piper!  Chili Piper is a SaaS company dedicated to helping users stop the leakage of prospects during the early engagement stage.

Tune in to hear Nicholas reverse-engineered their way into the market, explain what ’ buyer enablement’ is and how he handles his company’s competition.

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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