GE 218: How Mike Dudas Grew His Mobile Monetization Biz Button to Tens of Millions in Revenue in 3 Years (podcast)

Mike Dudas - Button

Hey everyone, today I share the mic with Mike Dudas, co-founder and CRO of Button, a company that helps retailers realize the power of mobile by allowing seamless interconnected services to complement relevant products.

Tune in to hear how Mike has leaned on a unique combination of sound business and dumb luck to create a habitual winner, what the team did to grow Button 10X in 1 year and drive tens of millions in revenue within 3 years, how a fortunate change in Uber’s business model allowed Button to succeed early on, and the process they go through to find, court and hire the right people.

Download podcast transcript [PDF] here: How Mike Dudas Grew His Mobile Monetization Biz Button to $10M in Revenue in 3 Years TRANSCRIPT

Time-Stamped Show Notes:

3 Key Points:

  1. Secure money and secure advisory roles from people who believe in your business.
  2. It is really challenging to find the right people — Using your referrals and partner recommendations is a great way to facilitate this.
  3. You will have to answer 3 questions when you are selling: Why should I do this, why should I do this with you, and why should I do this now?

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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