GE 194: How FabFitFun Brought in $40M in Revenue and 200K Subscribers Last Year (podcast)

Michael Broukhim

Hey everyone, in today’s episode, I share the mic with Michael Broukhim, the Co-CEO and Co-Founder of FabFitFun, which offers an incredible beauty box subscription service.

Listen as Michael shares what makes FabFitFun different than their competitors, what their key marketing strategies look like, how he sold 2,000 beauty boxes in 2 days and continues to grow 300% YoY, and what it’s like to partner with his brother.

Download podcast transcript [PDF] here: How FabFitFun Brought in $40M in Revenue and 200K Subscribers Last Year TRANSCRIPT

Time-Stamped Show Notes:

3 Key Points:

  1. Being a successful company in the subscription industry means offering valuable products.
  2. Keeping a positive relationship with customers is of the utmost important—keep it friendly and fun!
  3. Influencers and big launches are instrumental for your business, but will not determine the overall and continued growth of your business.

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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