GE 183: How Canva Grew From 1K to 10M Users Without Paid Advertising (podcast)

Melanie Perkins CanvaHey everyone, in today’s episode I share the mic with Melanie Perkins, co-founder and CEO of Canva, an app that makes design simple for everyone.

Listen as Melanie shares how she grew Canva to 10 million users in 3 years with just word of mouth marketing, why being rejected by so many investors was a good thing, how taking up kite surfing (one of the most dangerous sports in the world) allowed Melanie to raise capital for Canva, and how she found the members of her awesome tech team.

Download podcast transcript [PDF] here: How Canva Grew From 1K to 10M Users Without Paid Advertising TRANSCRIPT

Time-stamped show notes:

3 key points:

  1. To be successful, make sure your business solves an important problem for a large audience.
  2. Plant a lot of seeds and eventually some of those seeds will sprout.
  3. Rapid growth can be quite difficult if your company is not ready for it.

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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