LU 324: How Venture Harbour Uses Content Marketing and SEO as Their Two Main Customer Acquisition Strategies (podcast)

TIME-STAMPED SHOW NOTES:

• [00:11] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:36] Marcus background, early online projects and passion for entrepreneurship.
• [01:32] The most important criteria for Marcus when assessing businesses. 
• [02:03] The beginnings of Venture Harbour and the work they did initially.
• [02:35] Shutting down the consultancy side of things and focussing on building products.
• [04:13] Revenue for the different businesses with which Venture Harbour works.
• [05:24] Why Marcus started BrokerNotes and Leaformly, Venture Harbour’s side projects.
• [05:55] Compounded growth and when results arrive on in the form of revenue.
• [06:43] The traffic that Venture Harbour receives per month currently. 
• [07:00] Improving affiliate relationships to maximize website traffic.
• [08:47] A little bit about Marcus and Venture Harbour’s new project, Serene. 
• [10:13] The payment scheme for Serene and the premium features that will be available.
• [11:08] The number of ventures Marcus actually has and why he focuses on so many!
• [13:02] Achieving a unity of ends through an array of different products.
• [14:51] Marcus’ advice for finding the right M&A firm.
• [15:59] Content marketing and SEO; the main ways that Venture Harbour customer acquisition.
• [17:40] The size of the Venture Harbour team and how they are split across ten projects.
• [20:16] Critical tools in Venture Harbour’s marketing stack.
• [21:10] The peripheral role writers on the Venture Harbour team.
• [22:00] The difficult and rewarding moment when the company fired its clients and pivoted into products.
• [23:36] Two new tools that Marcus recently installed!
• [24:02] Marcus’ must-read book recommendation!
• [25:15] Marcus process of negotiating with his wife-to-be about the location of their wedding!
• [27:00] How to find and connect with Marcus online!

Resources From The Interview:

• Marcus Taylor
• Venture Harbour
• BrokerNotes
• Leadformly
• Venture Harbour Web Hosting Guide
• Venture Harbour Email Marketing Guide
• Serene
• Zapier
• ClickFlow
• Proof
• Amphetamine
• Local 
• Roger Fisher
• William Ury
• Secrets of Power Negotiating
• Must-read book: Getting to Yes

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Connect with Eric Siu: 

• Growth Everywhere
• Single Grain
• Eric Siu on Twitter