GE 221: How Larry Kim Started WordStream Out of a Bakery and Grew It to Over 10K Users (podcast)

Larry Kim - WordStream

Hey everyone! Today I share the mic with Larry Kim, founder of WordStream, the world’s biggest PPC management software company.

Tune in to hear Larry discuss why you need to focus your energy on creating original content, the mistakes that people make when it comes to content marketing, the strategies he employs to produce the best content out there, and why it’s not necessary to test the same idea across different channels.

Download podcast transcript [PDF] here: How Larry Kim Started WordStream Out of a Bakery and Grew It to Over 10K Users – TRANSCRIPT

Time-Stamped Show Notes:

3 Key Points:

  1. The quality of one’s content should be measured by outcomes or results.
  2. Be willing to change your strategy if your initial plan doesn’t work out.
  3. Targeting matters – produce the content your audience wants to consume.

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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