Tune in to hear how Guy passed the “Steve Job test” (and what that is), what the difference between evangelism and sales is, and why building a brand might not be the right focus.
Time-Stamped Show Notes:
- [01:00] Before we jump into today’s interview, please rate, review, and subscribe to the Growth Everywhere Podcast!
- [02:30] Guy has worked for Apple in the past, before starting his own software companies and then moving on to Canva.
- [03:07] His job is to “bring the good news” of the products he sells.
- [03:22] Canva is trying to democratize design, so he claims his job is to spread the good word about this product.
- [04:30] Steve Jobs and Melanie Perkins didn’t sit around trying to build a brand, they wanted to build the best products.
- [06:20] Guy passed the “Steve Jobs test” once, by being honest about a product that wasn’t great.
- [07:15] Guy travels the world telling people about Canva.
- [07:30] Sales and evangelism are different.
- [07:55] The focus of evangelism is trying to get people to use something that would be in their best interests.
- [10:50] Evangelists work for stock options.
- [12:10] Guy’s assistant really understands social media and tipped him off to Canva.
- [12:38] How many stock options you get should be dependent on the business and your needs.
- [15:30] Guy says an evangelist gives his or her life to the product, service, or company.
- [15:50] In writing his book, he sought to help and empower people.
- [17:25] Guy assumed he was so recognizable that a car full of teenage girls knew who he was, but in reality, they thought he was Jackie Chan.
- [20:17] He writes a book every few years, when he inevitably has something new to say.
- [22:15] Eric asked Guy for career advice years ago and at 26 became VP of Marketing at a start-up.
- [24:15] In his estimation, Guy has lead a very fortunate life.
- [24:50] Guy relies on Evernote, Dropbox, LinkedIn, and Mac products.
- [25:30] He wishes Logitech would make a keyboard cover for the iPad.
- [26:05] As of right now, he uses the Apple Magic Keyboard.
- [26:58] Guy recommends the book If You Want to Write by Brenda Ueland.
Resources from the interview:
- Canva
- Guy’s Website
- Guy on LinkedIn
- Guy on Instagram
- Evernote
- Dropbox
- Apple Magic Keyboard
- Must-read book: If You Want to Write
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