GE 203: How the Co-Founders of Green Creative Went From Living in a Car to $40M in Sales in 5 Yrs (podcast)

Guillaume Vidal and Cole Zucker

Hey everyone, in today’s episode I share the mic with Guillaume Vidal and Cole Zucker, co-founders of Green Creative, which provides high-performance LED lighting solutions to some of the largest companies in the world.

Tune in to hear Guillaume and Cole discuss the turning point that enabled Green Creative to go from $300K to $40M in sales in 5 years, the secret to their successful customer acquisition, how they base their commission structure, and why you should never underestimate industry relationships.

Download podcast transcript [PDF] here: How the Co-Founders of Green Creative Went From Living in a Car to $40M in Sales in 5 Years TRANSCRIPT

Time-Stamped Show Notes:

3 Key Points:

  1. Look for the opportunities where you can start your own business.
  2. Make a great product that people need.
  3. Aside from focusing on product development, you should pay close attention to your sales numbers and training your sales reps.

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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