Tune in to hear why a one-size-fits-all approach doesn’t work, how AI is affecting this type of marketing, how pitching specific ideas can double or triple your conversion rate, and why he tells potential customers their lead score as a way to draw them in.
Download podcast transcript [PDF] here: Guillaume Cabane Reveals How 20% of Drift’s Traffic Will Turn into 80% of Their Revenue Down the Road PDF
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Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.