GE 229: How Gretta van Riel Built 5 Multi-Million-Dollar Enterprises in 5 Years (podcast)

Gretta van Riel

Hey everyone! In today’s episode, I share the mic with Gretta van Riel, a serial entrepreneur from Australia who built SkinnyMe Tea, The 5th, The Drop Bottle, and Hey Influencers from scratch.

Tune in to hear Gretta share how her entrepreneurial journey began with a love of tea, how she gained over 16M followers on her social media channels as an influencer marketing queen, how she grew SkinnyMe Tea’s revenue from zero to 600K/month in just six months, and opens up about her $1.3 million dollar mistake—a hefty loss that came with some valuable lessons.

Download podcast transcript [PDF] here: How Gretta van Riel Built 5 Multi-Million-Dollar Enterprises in 5 Years TRANSCRIPT

Time-Stamped Show Notes:

3 Key Points:

  1. Influencer marketing is all about creating and nurturing relationships.
  2. Don’t stick with one account. Have multiple accounts in the same niche that can support each other in growing and engaging an audience.
  3. If you made a mistake, own it, forget about your ego and just move on.

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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