LU 360: A Crash Course on Scaling an Online Course Platform with Greg Smith, CEO of Thinkific (podcast)

Thinkific has risen to become the top searched course platform since their CEO Greg Smith last appeared on the show and today he joins us again to share some amazing updates. Our conversation with Greg covers the story of Thinkific’s evolution, and the company’s best practices for marketing, hiring, subscriptions, and corporate culture. We dive right in hearing Greg’s story about his college how-to blog for passing the LSAT that he morphed into an online course with the help of his software developer brother. Next up, Greg gives us a bunch of metrics about the company’s gross revenue currently, how much the average course creator would pay and earn using Thinkific, and which types of courses tend to scale. He also touches on some of the company’s strategies around getting course creators prepared to put their best foot forward and create packageable content that adds meaning to consumers for growing their own businesses. Our interview then moves onto the topic of hiring and staff, and we hear Greg’s thoughts on delegation, headhunting, keeping vision aligned, and how to involve late cofounders from an ownership perspective. Thinkific stands as a great example of a company that scaled fast through a great team and business model so make sure you don’t miss this one.


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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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