GE 148: Edwin Choi Reveals Mobovida’s $10M/Year Customer Acquisition Recipe (podcast)

Edwin Choi Mobovida

Hi everyone, on today’s show we have my friend Edwin Choi, VP of Marketing at Mobovida, a progressive vertically integrated online retailer of mobile accessories.

In today’s episode we’ll be talking about how Edwin and his team make use of the data they’ve been gathering to develop products that really speak to their core audience, like their top selling product, the “Mobovida Wallet Case.” We also chat about Mobovida’s 62% YoY growth rate, their two favorite marketing channels, and how they manage to continuously grow in such a competitive space.

Download podcast transcript [PDF] here: Edwin Choi Reveals Mobovida’s $10M/Year Customer Acquisition Recipe TRANSCRIPT

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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