LU 330: How Intercom Solved the Problem of Communicating Effectively with Customers (podcast)

Des Traynor Intercom

Hey everyone! Today, I share the mic with Des Traynor, Co-Founder and Chief Strategy Officer at Intercom. Intercom solves a problem that many companies grapple with – how to communicate with and support their customers who need quick feedback while they are busy using an application.

Tune in to hear Des explain what makes Intercom different from their competitors’ products, what they learned from their biggest marketing blunders and why they emphasize the importance of live events (as well as two reasons they don’t expect an immediate ROI from them).

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About Eric Siu

Eric Siu (@ericosiu) is the CEO at Single Grain, a digital marketing agency that focuses on paid advertising and content marketing. He contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.

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