GE 167: Bruno Haid’s Secret to Getting 977 Organic Upvotes on Product Hunt Via Referrals (podcast)

Hey everybody, today we have Bruno Haid, founder of Roam, an international network of communal living spaces that allows you to live in interesting places with interesting people for a week or a lifetime.

In this week’s episode, we’ll be talking about how he managed to get 977 organic upvotes on Product Hunt, why targeted Facebook Ads work so well for them for customer acquisition and why it’s so important to make your product actionable.

Download podcast transcript [PDF] here: Bruno Haid’s Secret to Getting 977 Organic Upvotes on Product Hunt Via Referrals TRANSCRIPT

Episode highlights:

• [04:37] – A weekly plan is $500. A nice thing about the product is networking with other people.
• [5:49] – People who want to accomplish something are the Roam customers.
• [7:21] – Target audience is everyone including people who may want to have a new living experience.
• [8:19] – First uploads were organic with Product Hunt
• [9:13] – Facebook ads for baby boomers and referrals are helping with acquisition
• [9:52] – Sign one lease and live around the world – organic search for Roam – different demographics for different channels
• [10:22] – Making the product actionable is the main struggle – How to create actionable products.
• [12:33] – Take two or three weeks to visit Bali
• [12:40] – Always grateful for forcing functions that came through bad moments, like his Mom dying or a failing business which led to new opportunities
• [13:48] – You are good enough. Develop your skills broadly.
• [16:14] – Future of housing – there is a ton of opportunity for a new approach

Resources from this interview:

• Roam
• Product Hunt
• Inbox Zero
• Must-read book: Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath

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