Leveling Up How to Master the Game of Life

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Why I

Life Mastery

In Leveling Up, I challenge you to conquer the real world by accumulating 15 personal power-ups that will help you focus on your passion and develop it into a winning career.

Every chapter brings insights and stories, advice from others who have succeeded, and a quest that you must undertake.

Master all 15 levels, and you’ll even unlock a special bonus to help you build the life of your dreams.


Achieve Your Dreams

In real life, I was constantly written off and had little confidence in myself. So I escaped to video games.

In games, I accomplished the toughest feats that most people could only dream of. I felt like I was contributing to something bigger than myself and I felt connected to others.

Until one day I discovered how to treat life like a video game.

Suddenly I was a different person. I transformed my life and quickly became the CEO of a digital marketing agency Single Grain, working with clients like Amazon and Uber.

But most importantly, I discovered my ‘why’: help others replicate my success and win at the game of life.


Control Your Destiny

So what challenges are you facing in life right now?

Maybe you’re not making enough money, maybe you lack the motivation to do anything meaningful, you’re trying to finish school, pay off debts, or maybe you’re just dealing with negative friends and family, don’t worry.

Leveling Up will show you how to transform your life even if you lack motivation, money, or time.

Order your copy and get started today!

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What Others Think About The Book


Howard Marks

Founder of Activision

Eric has put together a playbook for all gamers to help them become the best versions of themselves.

Rahul Vohra

CEO of Superhuman and former game designer

Until this book, I had not found a compelling framework for life as a game. I have played and designed games my entire life, and they have had a huge positive impact on everything I’ve done. ‘Leveling Up’ is a must read.

Neil Patel

World-renowned marketer and entrepreneur

I have known Eric for over 10 years and love his approach to the great game of business. It’s simple and easy for anybody to understand.

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Eric’s Media Appearances

Find Eric on these incredible Shows

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Eric Siu

About Eric Siu

Eric Siu is an investor, founder and advisor to companies. He is the Chairman of digital marketing agency Single Grain, which has worked with companies such as Amazon, Uber, and Salesforce.

He also hosts two podcasts: Marketing School with Neil Patel and Leveling Up, an entrepreneurial podcast where he dissects growth levers that help businesses scale.

In his youth, Eric was not academically or socially successful, but he was a serious high-level eSports and poker player.

He ultimately found how to convert his focus and success in gaming into a very successful career in marketing.

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