GE 155: How Due CEO John Rampton Turned His Frustration in Slow-Paying Clients into His Own Successful Business (podcast)

Hey everyone, today’s interview is with my friend John Rampton, CEO of Due which is an easy way to send money and mobile payments, and makes collecting money easy. He was recently named #2 on the Top 50 Online influencers list by Entrepreneur Magazine and guest blogs on Entrepreneur, Forbes, TechCrunch, Mashable and Huffington Post.

Today we’re talking about how John reaches millions of people through blogging, how his frustration in slow-paying clients led to building his own successful solution, his genius method for acquiring his first 15,000 clients, and why size doesn’t matter—when it comes to content, that is!

Download podcast transcript [PDF] here: How Due CEO John Rampton Turned His Frustration in Slow-Paying Clients into His Own Successful Business TRANSCRIPT

Episode highlights:

• [2:47] – John puts out 1-2 pieces of content on a major publication a day
• [3:30] – Helping people is what John really enjoys doing
• [4:05] – Helping people along the way is what people should get out of writing and blogging
• [4:24] – The more influential you are the more people trust you, the more they trust you the more they will buy from you
• [4:52] – Because of his writing and blogging, John’s reach is in the millions
• [5:29] – John had a hard time getting paid when billing clients, so he decided to build a solution that worked for him, then he saw the domain due.com was for sale and he launched his business
• [6:48] – Due is an invoicing solution, you can also send instant payments with 2.7% flat credit card rates
• [7:59] – Due is also a word wide solution
• [8:09] – They have done 1.6 million dollars in transactions in the last 8 days, with 36,000 users
• [8:54] – John went to online invoicing companies and bought old websites and their users along with it. That is how he got his first 15,000 clients
• [10:03] – To get a business to take off, you have to work for years and years
• [10:56] – John looks for companies where founders have lost their passion, in similar spaces and offers to buy them and gets their customer base, this method had 25% churn
• [12:06] – John puts out amazing content to drive users to his business
• [13:27] – Expert Guide – content with a lot of stats, figures, surveys, picture, information and 5,000-10,000 words, guide on due about what it is like to become a freelancer, it’s not about the length it’s the content within
• [16:56] – Some days we are not going to have success, we all have a lot of failures, John has failed constantly even though he is having a lot of success right now, don’t compare your chapter 1 to my chapter 20
• [19:36] – John has found some great domains, but he has spent 1000+ hours doing so, he used Heritage auctions and Flippa, jump on it when you find it
• [24:00] – Take more risks on yourself, take the chance and do what you want to do

Resources from this interview:

• John Rampton
• Twitter @JohnRampton
• Facebook @JohnRampton
• Due
• Freelancer Guide on Due
• Due Blog with guides in the sidebar
• GE podcast: Why Neil Patel Pays $30,000 for Content & Gives it Away For Free
• Must-read books:
• Rich Dad Poor Dad by Robert Kiyosaki
• Money Master the Game by Tony Robbins
• Lean In by Sheryl Sandberg

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