GE 151: How Data Driven Marketing Can Provide Real-Time Insights 130x Faster (podcast)

Hi everyone, today on the show we have Nadim Hossain, CEO of BrightFunnel, which paints a complete picture of marketing’s impact on sales with the leading attribution and forecasting solution for B2B marketers.

Today we’ll be talking about how a data driven guy like Nadim saw the need for an analytics product to supply B2B businesses with attribution data, and then found a way to fill that need; why measuring the worth of meeting someone (through a webinar, trade show, etc.) is so valuable; and how businesses can save a ton of time by knowing precisely which efforts are bringing in revenue and therefore where they should focus their energy and resources.

Download podcast transcript [PDF] here: How Data Driven Marketing Can Provide Real-Time Insights 130x Faster TRANSCRIPT

Episode highlights:

• [05:42] – BrightFunnel is all about the power of data driven marketing to save time and make their jobs easier
• [06:34] – Marketing is a hard job and BrightFunnel wants to help marketers get the insights they need faster
• [07:35] – Looking at a full sales funnel at the click of a button tells the story – making it possible to have data driven decisions
• [8:54] Marketing is going through a revolution of leads and funnels filtering down to a few people, the amount of current data has exploded
• [9:34] – Account based marketing is allowing businesses to spend their dollars on the accounts they care about
• [10:07] – You need to know what accounts you are targeting, you have to figure out the people and target them, you need to measure the results, it’s an old idea, but very powerful
• [11:10] – BrightFunnel is in the seven figures of ARR, growth wise they are looking for a solid option to control their destiny hoping to get profitable as opposed to raising more money, but they will if they have to
• [13:35] – Going from a seed round to an angel round you really have to commit, they were part of an accelerator, then raised a seed round, then went to a Series A round
• [15:22] – Startups are similar to boxing, you have to put yourself out there and take some punches
• [17:06] – To build a SaaS company, you need a certain amount of customers to make a product better
• [18:02] – Tactics for SaaS growth vary, but you need something that works like trade shows or content syndication
• [25:05] – Optimize your learning, similar to a startup we are trying to increase our intellectual property
• [27:35] – Note, podcast ends abruptly due to audio issues.

Resources from this interview:

• Twitter – @NadimHossain
• BrightFunnel
• Must-read book: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

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